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Apple’s Image Playground creative AI center will be able to create “realistic” AI images, thanks to new AI models working behind the scenes. Apple announced the news in Worldwide Developers Conference 2026the company’s annual developer conference.
Image Playground is one of Apple’s original AI hubs, where you can create images using generative AI. Now, this content needs to be more customizable and look less like plastic AI. You’ll be able to edit specific parts of the image — an important ability for error-prone AI — by clicking on them and describing the change you want with a simple text prompt.
Notice the purple glow of Apple intelligence on the cake as the AI edits it.
You’ll be able to use these AI creations across your device, including creating stickers and contact wallpapers.
this WWDCHe was Get our first look In the next generation of Apple software, including iOS 27. It is also Tim Cook’s final event as CEO, with hardware chief John Ternos expected to step into the top role ahead of the iPhone 18 event in September.
All major technology companies have invested in artificial intelligence in recent years. Apple is no exception, but it has taken a more nuanced approach since launching its AI two years ago. That’s all changing today as the company is expected to unveil its most significant update to Apple Intelligence yet, specifically in the form of a new and improved Siri.
