Meta is rolling out a new AI builder assistant for Facebook

dead Announce Facebook announced Thursday that it will introduce a new AI Creator Assistant on Facebook that will offer creators personalized recommendations based on their content style, performance, community, and goals.

Creators often have to analyze graphs and dashboards to understand their performance, but with the new AI Assistant, they can get quick answers to questions like “When should I post?” and “What do people say in my comments?”

Because the AI ​​assistant is conversational, they can ask follow-up questions and delve deeper into a topic, such as how their audience has changed over time. The answers they receive will depend on their attendance and what they can do differently to improve performance.

In addition to performance, the AI ​​assistant can help brainstorm new content by drawing on what’s trending. For example, he might suggest using trending audio or creating content around cultural moments.

The new assistant is rolling out to creators in the US, Canada, and India. Meta plans to add new capabilities and bring Assistant to more countries in the future.

By giving creators access to the AI ​​assistant, Meta is looking to keep creators active on Facebook as it competes for their attention against competitors like TikTok and YouTube. Additionally, by offering content ideas to creators, Facebook encourages frequent posting, which can in turn boost user engagement.

Access to an in-app AI assistant also eliminates the need for creators to turn to third-party tools like ChatGPT when brainstorming ideas and understanding performance, keeping them within the Meta ecosystem.

Meta also announced that it is introducing new languages ​​for Facebook’s AI translations, including Arabic, Bahasa Indonesia, French, Thai, and Vietnamese. with AI translated reelsthe creator’s tone and voice are preserved and automatically translated into another language. Launched last year, the idea behind this feature is to allow content creators to reach more audiences by breaking language barriers.

Creators also have the option to use the lip sync feature to align the subtitles with their lip movements, making it look more natural.

Meta says more than half a billion Facebook users now watch AI-translated videos weekly.