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Google is testing a new option that lets website owners manage how their content and links appear in the company’s builder Artificial intelligence research Features, the company announced in Blog post keywords Early Wednesday morning.
The testing provides publishers with more insight and control over how they appear in AI-powered search results, as Google appears to be leaning more and more towards chatbot-like interfaces rather than traditional “10 blue links” results pages. At its I/O developer conference in May, the company showed off changes such as Expanded AI mode A search box that adjusts to fit the context of your query.
This general trend toward AI-powered search has caused panic among publishers in part out of fear that users will do so Stay on the search page Instead of venturing to the websites themselves, despite the fact that these publishers often provide the information conveyed by the AI search tool. Publishers also have limited visibility into how their content will appear in the AI overview or AI placement results.
In a test launching this week with a small group of UK publishers, website owners will be able to decide whether their site will be used or appear in AI Search.
“Sites that opt out will not receive visits or impressions from our generative AI features,” Mrinalini Love, general manager of the Google Search ecosystem, said in the blog post. The new control will also not be used to determine how websites rank in Google search results outside of generative AI search.
Example of an AI overview When asking the question “What is a Gemini?”
In Google Search Console, website owners can also get additional insights into how their pages appear in AI search. This includes information about which pages appear in AI responses across different countries, as well as impression metrics.
“We continue to work with website owners to understand which insights will be most useful to guide their strategies, and we will introduce additional metrics over time,” Love wrote.
Google said it has begun testing with a group of publishers in the United Kingdom before rolling out the feature globally.
