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On Tuesday, Elon Musk’s social network This feature is offered as an alternative to the repost button, encouraging users to not only repost or write their reaction via quote post, but actually record a video response to posts.
This feature is clearly aimed at content creators, who often build their personal brands by commenting on other people’s content and sharing their own ideas. X, in particular, can suit news influencers looking to gain fame for their heated reactions and reactions to current events or politics.
Announcing this feature, X’s Chief Product Officer, Nikita Beer books“Commenting is one of the most important pillars of X. Sometimes the best way to share your thoughts is with video.”
The feature is currently available on iOS, and the company said it will roll out to Android and the web “soon.”
An X spokesperson told TechCrunch that the company believes the feature could open up a new way for creators to connect with people. Creators will be able to get richer feedback from their audience in the form of facial expressions and tone of voice, for example, while creators themselves can use reactions to become a bigger part of the conversation.
X has undergone many changes affecting content creators in recent months. The company said in April that it was winding down its operations Communities feature To focus more on facilitating direct communications, and even trying to make them Changes For a revenue sharing program with creators, some of them It had to be retreated And rethinking because of the backlash. It is too “Paid Partnership” stickers have been introduced. For creative people and Tested Ad formats that will link posts to products.
the Creator subscriptions feature It has also been revamped with new features such as exclusive themes and shareable cards. And in April Clickbait has been eliminated By reducing payments to accounts that post low-value content.
X It had 550 million users As of March 2026, As disclosed in SpaceX’s S-1 filingup from 520 million in December 2025.
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