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In just the past few months, AT&T has overhauled its system unlimited phone Plan with Versions 2.0new addition upper class Option A Modular option For new customers who just want the basics. the A 150 year old company It also raised the prices of some Plans to retire now In what appears to be a move to encourage customers to jump to the latest options, the prices of some plans have also been changed even since their launch.
If you’re an AT&T customer and you’ve suddenly received notifications about an upgrade, or you’re looking to… Switch from other carrierHere are the details of the new offers.
These plans replace the AT&T Value Plus VL, Unlimited Extra EL, and Unlimited Premium PL plans. The carrier also removed its Unlimited Starter SL plan, which was an entry-level plan (you had to know where to look to find the limited, but cheaper, Value Plus VL plan).
Keep in mind that AT&T plans allow each person on the account to have their own plan. So, you could set up a bundle where one person has the Premium 2.0 plan for unlimited 5G speeds and another, like a child, has the Value 2.0 plan to save money.
Also, if you’re on an existing AT&T plan, you won’t automatically be moved to one of the new plans. If you wish to do this, you will be charged a line activation fee of up to $50. The pricing below is the automatic payment amount; Carriers offer a discount (usually $10) if you sign up for automatic payments.
One nice change is that the new plans are priced in round numbers. For example, the Value Plus VL plan was $50.99 for a single line, and the Value 2.0 plan was $50 (in the comparisons below, I’ve rounded historical prices to full dollar amounts). Taxes and fees are added on top of that, so you’ll never see an invoice with a round number, but I like to think it’s a quiet admission that pricing things a penny less than a larger number is an insult to customers.
Let’s dig into the details.
Choose from AT&T’s mobile phone plans.
Value 2.0, budget plan
The Value 2.0 plan replaces both the Value Plus VL plan and the retired Unlimited Starter SL plan and costs $50 per month for one line or $120 per month when you have four lines in the account. This is $1 cheaper per line than Value Plus VL.
So, you get 5GB of high-speed 5G data, and then unlimited data that can be slowed down depending on network congestion. Unlimited calls and text messages.
You can also use up to 3GB of high-speed hotspot data to share your cellular connection with other devices, which is slowed down to 128 Kbps after the limit is reached. The Value Plus VL plan did not offer hotspot data.
It also includes unlimited talk, text and data between the US, Mexico and Canada.
Watch this: 5G from the sky: the new internet infrastructure takes off
Plus 2.0, faster data for much less money
The Extra 2.0 plan costs $70 per month for one line or $160 per month for four lines, which is $6 cheaper for one line and $4 for four lines than the old Unlimited Extra EL plan.
The Extra 2.0 plan includes 100GB of high-speed data, which can be temporarily reduced in case of network congestion. This is an increase from the 75GB available in the Unlimited Extra XL plan.
For hotspot data, the new plan includes 50GB of high-speed data, which is 20GB more than its predecessor. After 50GB, the speed drops to 128Kbps for the rest of the month.
As with the Value 2.0 plan, international options include unlimited talk, text and data between the US, Mexico and Canada.
Premium 2.0, for everything faster
Replacing the Unlimited Premium PL plan is Premium 2.0, which costs $90 per month for one line and $200 per month for four lines (this four-line amount recently dropped from $220). The Unlimited Premium PL plan costs $86 for one line and $204 for four lines. As the old rate increases, these amounts become $96 for one line and $224 for four lines.
For those amounts, you’ll get unlimited 5G talk, texts, and high-speed data without any throttling, plus 4K streaming resolution (though media streams at standard resolution until you enable the higher option).
Hotspot data has a cap of 100GB before dropping to 128Kbps, which is 40GB more than the Unlimited Premium PL plan.
As for international calls and data, unlimited high-speed talk, text and data are available in 20 countries in Latin America.
AT&T also has plans for cellular-enabled tablets ($21 per month) and wearables like smartwatches ($11 per month). If you subscribe to the Premium 2.0 plan, the price will be reduced by 50%.
Elite 2.0, for more performance
AT&T must have realized that some customers — likely frequent flyers — wanted more than what Premium 2.0 offered. The Elite 2.0 plan costs $110 per month for one line and $280 per month for four lines (recently down from $300 per month).
This includes unlimited 5G talk, high-speed texts and data without throttling, and 4K streaming resolution, just like Premium 2.0.
Hotspot data jumps to 250GB before slowing down to 128Kbps, giving you a comfortable cushion for sharing your connection with a laptop or other nearby devices.
Unlimited international calls and texts extend to 210 countries, with 20GB of data to work with before speeds drop to 512kbps.
The Elite 2.0 also includes data access for one cellular smartwatch and one tablet.
What’s more, the Elite 2.0 includes AT&T Turbo, the company’s optional add-on that prioritizes high-speed data when streaming, gaming, and making video calls. Typically, AT&T Turbo costs $7 per month (varies from… AT&T Turbo Livea separate feature.)
Build-A-Plan, the budget option for new customers
As a way to attract new customers from other carriers, and recognizing that inflation is cutting into people’s budgets, AT&T in May introduced Build-A-Plan, a modular option that starts at $15 a month for a single line. This includes unlimited talk and text messages and 1GB of high-speed data.
After you get beyond the basics, you can upgrade to 5GB of data for $5 per month or 15GB for $10 per month on top of the base price. The unlimited data tier with SD streaming costs $20, or with 4K streaming for $35 on top of the base price.
Hotspot data is not included, but can be added: 5GB for $5, 25GB for $15, or 50GB for $20. Only wireless data and hotspot features are available; You won’t find any international calling options, streaming privileges, or smartwatch or tablet add-ons.
With all options maxed out, the $70 per month cost rivals the Extra 2.0 plan, but Build-A-Plan carries no contract commitment—you can cancel it at any time. However, it is only available to new customers who bring their unlocked eSIM-enabled phone.
Some thoughts on AT&T’s new plans
What AT&T’s plans lack, at least compared to other carriers, are any streaming perks or bundled services. The 4K streaming option on the Premium 2.0 and Elite 2.0 plans opens up a wider data line to services like Netflix that support 4K playback, but you still pay separately for those entertainment subscriptions.
in contrast, T-Mobile Netflix and Hulu bundles (both with ads) and offers Apple TV for an additional fee on the Experience Beyond and Better Value plans. Verizon It takes a different approach with its streaming packages, which you can opt for at discounted prices instead of subscribing to them separately.
I also want to mention that I’m glad that plan names are no longer saddled with VL, EL, and PL extensions. Mobile plans are full of details as it is — always read the fine print before signing up for one — so I appreciate conveying them to customers in ways that don’t look like internal spreadsheet codes.
Although the new plans carry version numbers of 2.0, I would honestly rate them as closer to 1.5 based on their features and pricing, with the exception of the Premium 2.0 plan, which is more expensive than the Unlimited Premium PL plan. As always, if you’re happy with the plan you’re on, it’s okay to stick with it — but be sure to factor in the $5, $10, or $20 APR Increase rate for older plans. But if you’re facing high-speed data limits or considering AT&T as an alternative to another carrier, it’s worth looking at the details to see if one of the new plans is right for you.
More about AT&T
March 10 marks the 150th anniversary of the founding First phone callThe company is committed to spending 250 billion dollars regarding infrastructure improvements.
I also talked to AT&T FirstNet People during the 2025 Las Vegas Grand Prix on how they support customers and first responders during mega events like the Formula 1 race.
AT&T 2.0 plans and the plans they replace
| Price for one line per month (after old plan increase in April) | Price for 4 lines per month (after the old plan increased in April) | High speed data | Mobile hotspot | |
|---|---|---|---|---|
| AT&T value 2.0 | $50 | $120 | 5G | 3 GB |
| AT&T Extra 2.0 | $70 | $160 | 100 GB | 50 GB |
| AT&T Premium 2.0 | $90 | $200 | unlimited | 100 GB |
| AT&T Elite 2.0 | $110 | $280 | unlimited | 250 GB |
| AT&T build plan | $15 to $50 | unavailable | 1 GB – unlimited | None (up to 50GB can be added for an additional cost) |
| Old: AT&T Value Plus VL | $51 ($61) | $124 ($144) | Unlimited, but can slow down if the network is busy | None (20GB as of April) |
| Old: AT&T Unlimited Starter SL | $66 ($76) | $144 ($164) | Unlimited, but can slow down if the network is busy | High speed 5GB, then unlimited at 128Kbps (25GB as of April) |
| Old: AT&T Unlimited Extra EL | $76 ($86) | $164 ($184) | 75GB, and speeds can slow if the network is busy | 30GB high speed, then unlimited at 128Kbps (50GB as of April) |
| Old: AT&T Unlimited Premium PL | $86 ($96) | $204 ($224) | Unlimited high-speed data | High speed 60GB, then unlimited at 128Kbps (80GB as of April) |
