YouTube’s AI is ready to personalize scrolling


AI is coming to your YouTube feed algorithm, if you want it.

The platform announced a new feature this week that can create a personalized feed based on a prompt describing your interests. In it advertisementYouTube suggests prompts like post-work relaxation with 10-minute guided meditations or something different from your usual interests. And you can save the prompt as a pin at the top of your homepage to visit again.

YouTube revealed the new feature on Wednesday, along with some new AI updates, including automatic AI detection Clear labels for AI-generated content. The AI ​​Personalized Feed feature is now available and rolling out to US viewers who are signed in on the YouTube mobile or desktop app. It’s unclear if and when the feature will be available internationally or on TV apps. A YouTube representative did not immediately respond to a request for comment.

Read more: Google I/O 2026 recap: Everything announced

How YouTube’s new AI feature works

Atlas of Artificial Intelligence

Here’s how it works: You’ll click on the “Your Personalized Feed” segment on the home page and then enter a prompt describing the video you’re looking for. You can also choose from suggested YouTube prompts for a personalized feed. YouTube says you can edit the prompt at any time.

To enable this feature, you’ll need to turn on your search and viewing history in your account settings. Google recommends using Help Center If you have trouble using the feature. YouTube hasn’t shared what data will be used to create the feed or whether it will be saved.

YouTube is rolling out other AI features that can shape your experience. Google “Ask YouTube” It is a search feature that will find the exact part of the video that answers your question.

The problem of content creation and artificial intelligence

The big question is what YouTube’s new AI feature will mean Content creators. We’re not sure how the tool interprets the prompts – whether it’s based on viewing history or keywords. Will you focus on videos that are already popular? Will you focus on new content creators or those with high views?

AI features are showing up more and more in search engine results, and publishers and content creators often see a drop in traffic as a result. Will a similar result happen on YouTube? We’ll have to wait and see.

Watch this: “Ask YouTube” AI, Apple Watch legal wins, and social media scams | Technology today



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