Sony’s True RGB TVs promise better colors and come in very large sizes

Sony has unveiled two new RGB LED TVs, the Bravia 9 II and Bravia 7 II, which the company says offer better color volume than any Sony TV before. I went with my eyes.

New 4K HDR TVs, which open on either side Flagship Bravia 8 II OLEDis powered by Sony’s own RGB Backlight Master Drive Pro, which independently controls the individual red, green and blue LEDs in the backlight. (Covered by Jeff Morrison CNET’s true RGB backlighting is here.)

Read more: The best TVs of 2026

Sony says its version of RGB backlighting outperforms competitors like Hisense and Samsung, as the screen receives color information from both the LCD layer and the LEDs. The company says this results in the largest color volume in Sony home TV history and better colors when viewed off-axis.

The TVs also feature some new design elements, including one that appears to be borrowed from its own history. the The first Bravia TVs It had a glass frame, and newer models featured a clear central stand designed to refract light and hide dangling cords behind it.

Meanwhile, the Bravia 9 II includes an Immersive Black Screen Pro anti-reflective coating and high-beam speakers for better Dolby Atmos sound.

The Bravia 7 II is available now, while the Bravia 9 II is available for pre-order, with Sony’s website saying the TV will be available next week.

Bravia 9 II True RGB TV prices

• 65 inches: $3,600
• 75 inches: $4,600
• 85 inches: $6,500
• 115 inches: $31,000

Bravia 7 II True RGB TV prices

• 50 inches: $1,600
• 55 inches: $2,100
• 65 inches: $2,600
• 75 inches: $3,100
• 85 inches: $4,000
• 98 inches: $9,000

Keep an eye out for Bravia RGB TVs

I’ve seen Bravia RGB TVs in action, in both a theater environment and a brightly lit room. Having now seen TVs from a number of competitors, I was particularly impressed with the black levels I saw in the Bravia 9 II’s demo. Unlike the others, though, there was no “this TV is for people who don’t want OLED” from the staff there — the TV simply looked good. Sony representatives also showed the Bravia 9 II against its reference OLED, and color looked remarkably similar between the two.

I’ve also seen the 115-inch beast, which is impressive, but it’s worth noting that it doesn’t have an anti-reflective coating like the other Bravia 9 IIs, so in a bright room, it’ll pick up a lot of light.
After making a big splash at CES 2026, RGB backlighting is the technology of the day, but it’s not the only new color technology – TCL has competing Super Quantum Dot TVs, like QM8L.

Stay tuned to CNET as I’ll be putting these and other RGB TVs through the wringer in the near future.