Google just broke SEO. Here’s what replaces it.

Google I/O made it official: AI-generated answers are now front and center in research, and most brands have almost no visibility into how AI will describe them to their customers. For anyone who has spent years building a strategy around 10 Blue Links, the rules have changed in a very significant way.

In this episode of TechCrunch justice Podcast, interviewed by Rebecca Bellan Matt ThompsonVice President of Partnerships at Scruncha startup that is putting itself at the heart of the transformation in AI search, to talk about what Google’s changes mean and what marketers and founders should do about it.

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