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Ferrari has released the first interior images of the company’s first all-electric supercar, dubbed Ferrari Luce (“light” in Italian). This is the second time the Italian automaker has teased the Luce (formerly Elettrica). Without showing us the actual carOr even a silhouette. But the interior photos should suffice given the designer’s bold name: Jony Ive.
Ferrari decided to outsource the interior design work on the Luce to Yves and his partner Marc Newson, who together run Design store LoveFrom. Ive is obviously well known for his work as Apple’s former chief designer, overseeing iconic products like the iMac, iPhone, iPad, and Apple Watch. Now he’s turning his attention to a car from Ferrari – and perhaps, in the process, giving us an idea of what Apple’s car could have looked like, had the tech giant decided to pursue its secret car. Project Titan Instead of rising.