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If you’re a big fan of an artist, Spotify will give you the chance to reserve a ticket to their next show. This is the new offering of the audio platform to keep users engaged and stream more to become eligible to be top fans.
Spotify didn’t provide a specific criterion for being a “true fan,” but said it would use signals like streaming, sharing, and other activity. However, he stated that the platform will monitor activity to ensure that users are not manipulating these statistics using bots or artificial intelligence agents.
“There will be significantly more Superfans than there are seats available on the tour, so not every fan will receive an offer. By inviting only verified fans, we will help ensure more tickets go directly to fans rather than brokers,” Spotify said in a blog post.
Eligible fans will receive an email and in-app notification to purchase two tickets. Eligible fans who are 18 or older in the United States will have the opportunity to purchase two tickets during a designated window of approximately one day, the company said. It also advised users to keep notifications for live events and location settings turned on. Spotify is only facilitating ticket sales, and users will need to purchase the ticket from the partner’s website.
Spotify said users who receive and view can purchase tickets for any show on the tour, and can choose the date, location and seating, availability of which will vary.
Starting this summer, Spotify will reserve tickets for select artists for their newly announced tours. The company said that the program will gradually expand to include tours of different sizes.
The audio platform added features for discovering live events last year, including following Specific places And know a place nearby Concerts through a specific playlist. Spotify experimented with direct ticket sales in 2022, but in the end Leaning towards the partner model. The company said it has facilitated more than $1.5 billion in ticket sales for artists.
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