You don’t need to be an AI startup to scale up. Lucra has $20 million to prove it.

Putting “AI” on your startup pitch deck is all stakes on the table right now. When it is established Raised $20M from Cathie Wood’s ARK Invest For an eSports gaming loyalty startup without those two letters in the spotlight, it makes us wonder how the conversation even got started — especially when ARK has already been burned by a company in the same space.

In this episode of TechCrunch justice Podcast, Julie Port sits down with her Dylan Robbinsfounder and CEO of Lucra, a white-label platform that turns friendly competitions into loyalty programs for brands like golf courses, arcades, and pickleball clubs.

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