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Amazon Launched 30-minute delivery service In many US cities on Tuesday, express delivery of goods such as produce, baked goods, electronics and even alcoholic beverages is being offered. I tried it, and it worked well.
Amazon Now is now available in Atlanta, Dallas-Fort Worth, Philadelphia, Seattle and surrounding areas. The service is also active in dozens of other cities, including Austin, Houston, Minneapolis, Orlando, Phoenix, Denver and Oklahoma City, and will “expand rapidly” across those areas.
You can go to amazon.com/now To see if it’s available in your area. You’ll also see a “30-minute delivery” option in the banner on the Amazon app or home page if you have access to the service.
Amazon said most locations can make deliveries 24 hours a day, seven days a week. Delivery items include fresh groceries, household essentials and “locally relevant items.” Alcohol delivery is available in some locations, where permitted.
If you’re an Amazon Prime member, the cost is $4. If not, it’s $14. There is a fee of $2 for Prime members and $4 for non-members if your order is under $15. You can also tip your delivery driver.
You can use Amazon Now on the mobile app or on Amazon.com.
From my home in a suburb of Seattle, I decided to give it a try. On my laptop, I went to Amazon.com and saw “30-Minute Delivery” in the horizontal menu near the top of the home page, to the right of the Rufus button.
Search “30 Minute Delivery” in the Amazon banner to get to Amazon now.
Clicking “delivery in 30 minutes” sent me to Web page Which showed a lot of items for food and drink, personal care, electronics, health, alcohol and more. At the top of the page, the delivery time is less than 30 minutes:
Amazon said it may refund delivery fees if deliveries take too long.
I added a few items to my cart — intentionally going over $15 to avoid the small order fee — and checked out. I noted the time I placed the order and waited. Just 16 minutes later, someone came and delivered my purchases to the stand. Everything was there:
Amazon Now uses small, strategically placed locations between 5,000 and 10,000 square feet to fulfill orders.
Amazon doesn’t promise delivery times of 30 minutes or less with Amazon Now, but the company said it tries to be as accurate as possible with expected time of arrival. If orders take too long to be delivered, Amazon will attempt to correct the matter for the customer, including refunding delivery fees, according to the company.
30-minute delivery is great for customer convenience,” Udit Madan, senior vice president of global operations at Amazon, said in a statement.
“You can get everything from groceries at dinner, to AirPods before a flight, to household essentials like laundry detergent or toothpaste delivered right to your door,” Madan said.
For alcohol, the driver must verify with ID that the person receiving the delivery is of the age of majority. The company said this policy applies to all alcohol shipments made by Amazon.
How are applications filled out?
Amazon said it is able to deliver quickly using multiple microsites, which range in size from 5,000 to 10,000 square feet. They are placed in the best locations to complete deliveries within 30 minutes.
Half-hour delivery adds to Amazon’s other fast shipping options, including 1-hour, 3-hour and same-day delivery options. Amazon has it too Prime Air drone delivery For delivery in less than an hour in nine US cities.
Customers will see a “30-minute delivery” option in the banner on the Amazon app if available.
Amazon said it delivered more than 13 billion products globally last year, either via same-day or next-day delivery. Same-day and next-day delivery increased 30% for Prime members in the US from 2024 to 2025, with more than 8 billion items shipped.
Many other companies also do express delivery. Walmart, Home Depot, Target, DoorDash, Uber Eats, and even 7-Eleven offer same-day and/or within a few hours delivery.
Correction, 5:20 p.m.: This article initially incorrectly stated the cities where the service was available. It is currently widely available in four cities, and is also available in dozens more.