TikTok launches an ad-free subscription plan in the UK

Tik Tok is presentation An ad-free subscription plan in the UK costs £3.99 (about US$5.44) per month. The new offer will be rolled out over the coming months and will be available to users aged 18 or over. Users who subscribe to the plan will not be able to see ads on TikTok, and their data will not be used for advertising purposes.

The launch is likely prompted by the UK’s General Data Protection Regulation (GDPR), which prohibits companies from collecting users’ personal data for advertising purposes without their consent.

“Choice for our community and growth for UK businesses go hand in hand on TikTok,” Chris Pugh, TikTok’s UK managing director, said in a press release. “Advertising on our platform is already helping thousands of UK businesses reach new customers, increase sales and create jobs, while our new ad-free option gives people greater control over their experience.”

TikTok first began testing the ad-free plan in 2023. It is not known if the social media giant plans to bring the offer to the US