Prime Video follows Netflix and Disney by adding a TikTok-like “Clips” feed to its app

Amazon is adding a short video feed to its Prime Video app called “Clips,” the company says Announce Friday.

Clips will roll out first in the US, and will include… well, clips from shows on Prime Video that are designed to hook the viewer and get them to experience the full show. From this segment, users can add a title to their watchlist, share it with a friend, or go rent or purchase the title or access it through their subscription.

“Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests,” Brian Griffin, director of global app experiences at Prime Video, said in a press release. “Whether they have a few minutes to browse or are looking for something to watch when they have more time, entertainment is just a click away.”

Amazon first tested this short feed during the NBA season, displaying highlights that users could scroll through as if they were watching TikToks.

It’s no surprise to see Prime Video making this change – Netflix, peacock, tubesDisney and others have recently rolled out similar experiences, which are designed to enhance discovery. The short Netflix feed even shares the name Clips.

Clips is first rolling out to select customers in the US on iOS, Android and Fire tablets, but will be more widely available this summer. Users can navigate to Clips by swiping down on the Clips carousel on the Prime Video mobile homepage, which will bring up a full-screen vertical feed.