Nintendo raises prices for Switch 2

Nintendo is Raised the price of its Switch 2 console Globally, “in light of changes in market conditions,” it now expects sales to decline over the next year. Starting September 1, the Switch 2 will cost $499.99 in the US, up from its current price of $449.99.

Meanwhile, prices will also rise by $50 in Canada ($679.99, up from $629.99) and €40 in Europe, to €499.99 (about $587). The price increases in Japan will take effect soon, on May 25, and will affect a wider range of Switch products. The Switch 2 will increase from 49,980 yen (about $318) to 59,980 yen (about $382), with similar increases applying to the original Switch, Switch OLED, and Switch Lite models.

Other price increases will also impact Japanese Nintendo customers, with across-the-board increases in Nintendo Switch Online subscriptions and unspecified prices for game cards also set to take effect on May 25. In an announcement released alongside its financial earnings, Nintendo says these price updates are being made because “the impact of various changes in market conditions is expected to extend over the medium to long term.”

“We sincerely apologize for the impact these price revisions may have on our customers and other stakeholders, and we greatly appreciate your understanding,” Nintendo said.

In its latest financial statement, Nintendo said it sold 19.86 million units of the Switch 2 in FY26, surpassing sales of the original Switch (15.05 million units) in its first full fiscal year. Nintendo says Switch 2 sales were “more concentrated in the launch year” than Nintendo’s previous hardware systems, so it expects to sell fewer units in the console’s second year on sale.

The company now expects that it will sell 16.5 million Switch 2 units in FY27, and expects its revenue to reach approximately 100.0 billion yen in the future. Nintendo attributes this to “high component prices, Especially for memoryand Tariff measures“.