Inside Dreame’s wild launch event — filled with products no one can buy

Hundreds of InfluencersMedia folks and a few C-list celebrities (sorry, Woz) filled the cavernous halls of San Francisco’s Palace of Fine Arts last week. It was put together for a Dreame launch event, ostensibly both in America and a much larger ecosystem of products. During the four-day exhibition, the Chinese robotic vacuum company put on a display A future encapsulated by artificial intelligence It extends beyond cleaning floors SmartphonesSmart rings, smart cars, and more Robotic weapons More than any cat would be comfortable with.

The event, called Dreame Next 2026, relied heavily on steampunk scenery and software. While there have been some actual launches in sweep, Air purification, Personal careand Home appliance categoriesThe focus was on conceptual tools that attract attention. from Refrigerator with robotic arm Who puts your groceries away and A robot that folds your clothes To A Rocket-powered EVEverywhere I looked there was an ambitious new product.

What was difficult to find were exact details about what was in these products, when they would be released, or how much they would cost. Dreame has big plans for that It extends from supercars to humansAt the very least, the event provided a glimpse of what that could look like.

Edge She sent a photographer to the event, which ran from April 27 to 30, to see what’s real — and how many influential people attended.

Sparkly smartphone promises

A crowd of people watches Steve Wozniak as he showcases hair care products at the Dreame Next event. An Apple co-founder was at the event to discuss personal computing as Dreame announced it A new line of Aurora smartphones.

the Aurora Nix LS1 It was the most popular model of all time. A modular smartphone that allows you to connect various modules, including a 115mm equivalent telephoto lens, an action camera, a fan, a satellite communications module, and an “Intelligent Agent Module”.

One mockup shows the Aurora Lux series of phones with bold designs, including gold plating and precious stones. There are 29 in total, and some specifications are thrown around – 200MP sensor, anyone? – It looks impressive. But with no launch date and minimal hardware on offer, we’re unlikely to see these phones anytime soon.

One mockup shows a gold-encrusted Aurora Lux, which will reportedly power Dreame’s Aurora AIOS. This was showcased on other companies’ devices at the event, and was called out by our global smartphone reviewer Dominic Preston “Android skin with a lot of artificial intelligence.” Dreame says AIOS will arrive later this year.

Dreame’s first electric car, the Nebula Next 01 supercar, was on display. The company claims that the four-door car will accelerate to 100 km/h in 1.8 seconds, a claim EdgeTransport Editor Andrew Hawkins calls “silly.”

The Nebula NEXT 01 Jet Edition made its debut at the event. The concept car was equipped with a pair of “rocket motors”. Company claims It can accelerate from 0 to 60 mph in 0.9 seconds.

The new Dreame line of smart rings is being showcased at the event. Detailed specifications, prices or release dates have not been announced.

The Dreame Glow Ring will have a heart rate and blood oxygen monitor. The company also showed off an NFC ring that can act as a digital key.

The Dreame AI Smart Ring is 2.5mm wide and is designed to send out vibrating alerts. The company says it will make its smart rings luxurious, featuring 18-karat gold and platinum finishes, paired with natural diamonds, rubies, rubies and emeralds.

View smart glasses.

VitalGuard 1 smart watch.

The Z1 Embodied AI laundry robot uses a multi-jointed robotic arm with an AI-powered camera to place laundry into the dryer. You are supposed to independently pick up, sort, wash and dry clothes in Dreame’s L9 washer and dryer. A video presentation showed a future version capable of folding clothes. Edge Saw the Z1 in (limited) action. At CES this year, the company told us it would Launching within three years.

Apex concept robotic lawnmower with robotic arm. It is designed to deploy the arm to help clean the yard and do other tasks, such as picking fruit and watering the yard. Similar model It was showcased last year at IFA by Dreame’s Mova sub-brand. Dreame also showed off its new A3 AWD Pro lawn mower, which was launched at CES and is out now Now available for purchase.

the INEIX Aura R8000F TV Features motorized arms that extend and rotate the external speakers. Tekradar reports The headphones use artificial intelligence to adapt the sound to your location in the room. Television is part of Dreame’s new mini LED lineIt is scheduled to arrive in the United States this year.

Attendees show off Dreame’s new line of Aero wet and dry steam vacuums: Aero Pro Steam and Aero Ultra. The company also announced new entries in its lower prices L60 robot vacuum series. Featuring 35,000Pa suction, hot water mopping, and the ability to climb through room transitions, these vacuums are available now.

the Cyber10 Ultra Robot Vacuum with Arm It was first shown at CES 2025. This Concept robot It is designed to use its pincer arm to pick up objects and clean surfaces with interchangeable tools. One of the stick robot vacuums that will be shipping this year is Dreame’s X60 Pro Ultra. Featured in event and features Robotic arms Extends the mop and side brush to reach tight spaces.

Dreame has debuted several new hair care products. These include AirStyle Pro HI 8-in-1 Styling System and Aero Straight Pro Stylerwhich combines drying and straightening, just like Dyson Strait. Tom’s guide reports Both devices connect to an app that “builds a profile of your hair—its type, thickness, and condition—and then adjusts heat and airflow accordingly.” Dreame quickly made a name for herself in the hair care industry with her Dyson trick A lawsuit from the British company.

Influencers, including Anastasile (above), try out Dreame’s new hair care products.