Etsy is launching its app inside ChatGPT as it continues to push AI

Etsy Announce Its native app launched Tuesday inside ChatGPT, opening a new way for shoppers to explore its catalog of more than 100 million listings.

The new experience is designed to go beyond the limitations of traditional keyword queries. Instead of typing something like “wooden coffee table,” then scrolling and adjusting filters, users can now express what they’re looking for in natural language. For example, “Help me find a Mother’s Day gift under $100 for my mom who loves gardening.”

This feature, now in beta, allows users to tag @Etsy directly within the claim. From there, ChatGPT’s Etsy app displays listings of related products that users can browse, compare, and click through to Etsy for additional details or to purchase.

This isn’t Etsy’s first experience within ChatGPT. Last September, Etsy became an early partner in ChatGPT Immediate checkout Integration, which allows users to purchase products directly within the chat interface. However, the initiative It ended in MarchWhich suggests it didn’t work as OpenAI had hoped. It was I mentioned Etsy did not see a significant volume of sales from the integration, which prompted Etsy to start building a native app within ChatGPT instead.

Alongside this launch, Etsy also revealed that it is testing a pilot conversational search experience within its platform, geared specifically to helping users find gifts. The Gift Assistant acts as a personal shopper, offering a guided and conversational way to discover ideas, narrow down preferences, and view related products.

This builds on Etsy’s broader AI push, which includes AI-powered discovery experience Featuring curated collections and a range of Seller Toolsincluding a tool to help create product titles and descriptions, as well as a writing assistant to help craft messages to buyers. In 2024, Etsy foot A new “designed” tag to identify AI content, as part of efforts to increase transparency as AI-generated artwork spreads on the platform.

ChatGPT integration news comes a week after Etsy I mentioned Its earnings for the first quarter of 2026 beat revenue expectations by $631 million, and the market’s total merchandise sales rose 6% year over year. It is worth noting that the number of active buyers rose for the first time in two years to 86.6 million. Etsy also touted 5.6 million active sellers on the platform.

In February the company Announce It was selling Depop to eBay for $1.2 billion in cash, a move aimed at doubling its efforts in its core market.

Etsy joins a growing list of buildersNative applications Within ChatGPT, including Angi, SeatGeek, and tubesAnd Weeks. Developers have been able to create apps inside the chatbot since October.