Hisense is aggressively reducing the price of its RGB LED TV on launch day

The Hisense UR9 — the first RGB LED TV to be released this year — is now available for a much lower price than originally revealed. The 65-inch UR9 model is now priced at $1,999, while the 75-inch model is $2,999 and the 85-inch model is $3,999. (There’s no updated price yet for the 100-inch screen.) That’s between $1,500 and $2,000, depending on the size.

when I have reviewed the UR9My biggest problem was its price. At $3,500 for a 65-inch screen, both the LG G6 and Samsung S95H — the flagship OLED TVs — were less expensive than the UR9, and OLED still outperformed what I saw from RGB LEDs. Then, two days after I posted my review, Samsung has released prices For its high-end R95H RGB LED TV, which was $300 less than Hisense. I suspect that this price change from Hisense is at least partly in response to Samsung’s announcement.

Hisense and Samsung are currently the only TV companies with the 65-inch top-tier RGB model available. LG’s MRGB95 model starts at 75 inches, while the smallest TCL RM9L is 85 inches and both are more expensive than Samsung and Hisense – now significantly. (We are still waiting for details about Sony True RGB Shows later this year.)

All TV companies eventually lower their prices the longer a TV model is available, with Hisense and TCL historically cutting prices by a few hundred dollars a month or two after release. This year, TCL took a week to drop the price of the 65-inch QM8L from $2,500 to $1,800. But the $1,500 markdown on release day is a new level of aggressive pricing from Hisense.

The Hisense UR9 is a bright, vibrant TV, and now it’s very affordable. Its main competitor is the TCL QM8L, which uses a blue LED backlight and SQD-like technology X11L Instead of red, green and blue LEDs. The TCL likely has similar performance – I’ll be reviewing one soon – but for someone who’s about to get their hands on new RGB LED technology, this price cut makes the UR9 a better option.