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When Spirit Airlines closed its doors Saturday night — it canceled all flights, laid off 17,000 employees, and only told ticket holders Don’t come to the airport – People were amazed but also disenfranchised. For all its insults, the soul was cheap. Then someone had an idea.
Hunter Peterson, a voice actor who suffers from frequent flyer complaints, Tik Tok post Asks: What if 20% of American adults paid a Spirit fare and only . . . Did you buy it? He called it “Spirit 2.0: Owned by the People.” Within hours, he set up a website — an unusual one-hour feat, by his own admission — and by Sunday, 36,000 “founding sponsors” had pledged nearly $23 million, crashing his servers in the process.
None of it is real money. These are non-binding commitments. It is also worth noting that the actual cost of acquiring and relaunching an airline runs into the billions. Peterson knows this. In a video posted earlier today, he mysteriously tried to recruit aviation lawyers, PR people, and attorneys with a one-word question: “Help?”
He told his followers: “I know what I don’t know, but you are committed to this part, and I am committed to this part.”