Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Match Group, the dating app giant that owns Match, Tinder, OkCupid and Hinge, says it has invested $100 million in another mobile service designed to bring people together: a Grindr rival known as Sniffies.
the Website Sniffies shows different pictures of men in their underwear. This tells you pretty much everything you need to know about the app, which is a “cruising” matching – or hookup – service for gay men. The app includes what it calls a “full real-time interactive map of nearby cruisers and popular local cruise locations.”
“From the first time I met the Sniffies team a year ago, it was clear that they had a deep understanding of their users and a strong perspective on how their community actually communicates,” said Spencer Rascoff, CEO of Match Group. press release Monday.
Sniffies, based in Seattle, has an estimated 3 million monthly active users, Match says. She added that the company will continue to operate independently, with Match Group helping with the team’s “vision and growth.”
Group match He struggled In recent years Americans have also suffered from Dating app burnout They constantly expressed a desire to meet lovers the old-fashioned way—bumping into each other in a bookstore or asking an attractive person for their phone number. In February, Match Group beat its fourth-quarter estimates but announced it Low user growth On major apps like Tinder.
