Celebrities will be able to find AI deepfakes and request their removal on YouTube

YouTube is expansion AI deepfakes are surveilling Hollywood, which means some AI-powered celebrity videos may soon disappear.

The platform’s similarity detection feature searches YouTube for deepfake content with artificial intelligence and flags it for public figures registered with the program. Public figures can use it to track their YouTube AI content or request removal (removals are evaluated based on YouTube Privacy PolicyNot every request will be approved. YouTube started Feature test With the creators last fall; In March, the company He expanded the program To politicians and journalists. YouTube says the tool will cover celebrities regardless of whether they have a YouTube account.

The system requires participants to provide an ID and a selfie video of themselves. (Similarity detection focuses on faces specifically, rather than voice or other identifying characteristics.) Deepfakes are not guaranteed to be removed, and there are protected use cases such as parody or satire. YouTube previously said that when creators used the feature, it only requested a “very small” number of their videos be removed.

YouTube has compared similarity detection to Content ID, its system for finding (and removing) copyrighted material on the platform. The difference is that with Content ID, rights holders can choose to monetize the videos of other users who use their material and split the revenue. This is not yet possible with similarity detection, but this clearly seems like the direction the industry is heading towards.

Earlier this month, YouTube Announce It is a feature that allows content creators to digitally reproduce their images using artificial intelligence, which can then be inserted into videos. Talent agency CAA (which YouTube says supports expanding similarity detection) has database Filled with customer biometric data that artists can keep – or post for commercial opportunities. TikTok star Khaby Lame has effectively sold the rights to his image, which will then be used to sell products online. (The deal may I encountered many bumps in the road It is not clear whether it has been closed or not Entrepreneur insider.)

in Interview with Hollywood Reportersome talent managers frame the explosion of AI deepfake technology as a way for the entertainment industry to interact with fans. Some celebrities may wish to pull their AI content when eligible; Others may allow fan-generated AI content to spread. In the future, artists might welcome deep fakes of themselves using artificial intelligence, as long as they get paid.