Dyson is back with a travel-sized ultra-fast hairdryer

Ten years ago, Dyson started the arms race in $400 hair tools Supersonic hair dryer. Today, it’s back in a slightly smaller and cheaper travel-size version.

As the name suggests, the $299.99 for supersonic travel Designed for people on the go — whether it’s a business trip or a short trip to the gym before work. Dyson claims it’s 32 percent smaller, 25 percent lighter, and able to fit into purses and carry-on luggage. It uses the same basic technology as the Supersonic, although it now automatically adapts the voltage depending on the country you’re in. And people who have already invested in the original Supersonic don’t have to worry about buying new accessories. The new hair dryer is backward compatible. (Otherwise, different accessories are sold separately.)

Technically, this isn’t Supersonic’s first update. In 2024, Dyson announced a price of $569.99 Supersonic pwhich was aimed at professional hairstylists before the end Flow to consumers last year. This hair dryer had a much slimmer design to relieve wrist pain, as well as RFID attachments that automatically adjust heat and airflow.

Since Supersonic arrived on the scene, Dyson has taken an interest in hair. Includes multiple versions of virality Air wrap hair curler, Coral Straight, and air strait Wet to dry hair straightener. The various hair tools (and their hefty prices) have been hugely popular among beauty influencers, spurring an influx of scammers like Shark Flex Style. (because naturally Dyson isn’t the only vacuum maker to discover that hair tools also use airflow.) L’Oréal has also recently gotten into the hair technology game with Colorsonic hair dye stickin addition to its own Air Lite Pro Hair dryer and Straight light Flat iron.

Oddly enough, Dyson’s beauty journey has since expanded beyond appliances, too. He – she also It now manufactures hair oils, serums, styling creams and scalp treatments.