Zoom partners with World to verify that humans are attending the meeting

Meeting platform Zoom has announced a partnership with World, Sam Altman’s human identity verification company, to ensure that people attending meetings are actually humans and not AI-created scammers.

The threat is real and growing rapidly. The most dramatic example came in early 2024, when engineering firm Arup lost ground 25 million dollars after an employee in Hong Kong authorized a series of bank transfers during what appeared to be a routine video call with the company’s CFO and several colleagues. It turns out that everyone on that call — except the victim — is a deepfake created by artificial intelligence.

A Similar attack A multinational company was struck in Singapore in 2025. Across the board, the financial losses from deepfake-powered fraud exceeded 200 million dollars It was only in the first quarter of last year, according to one estimate, that the company’s average loss per incident reached its highest levels now $500,000According to security industry reports. So, while deepfake video call fraud may not be something most people have personally encountered, it poses a significant risk to businesses, especially those that regularly conduct high-value transactions via video.

World noted that while some efforts already exist to detect deepfakes in meetings, they are limited to analyzing video frames for clear signs of AI manipulation. Both companies said that as video models improve, frame-by-frame detection methods become increasingly unreliable.

For this new feature, World is using World ID Deep Face technology, which takes a 3D approach to verifying that the participant is a real person. It refers to a signed photo captured at the time of user registration by the World’s Orb device, a real-time facial scan from the user’s device, and a live video frame visible to other meeting participants. A person is only verified when all three things match, at which point a “Verified Human” badge appears on that participant’s address. (Yes, life has gotten weird.)

Zoom said hosts can enable the Deep Face Waiting Room to require all participants to verify their identity. Participants can also request mid-call that someone check themselves in immediately.

“This integration is part of Zoom’s open ecosystem approach, giving customers more ways to build trust in their workflow based on what matters most to their use case,” Zoom spokesman Travis Issaman said via email.

Beyond Zoom, Altman’s World has built partnerships with a range of consumer platforms, including Tinder and Visa, for human verification. Last month, it launched technology to verify the presence of real humans, not automated AI programs AI shopping agents at the point of purchase.