Netflix is ​​embracing vertical video with a major update to its mobile app

Netflix announced Thursday that it will launch a redesigned mobile app, which will include a vertical video feed, at the end of April. “This redesign will better reflect our growing entertainment offerings and make it easier for members to participate how and when they want,” the company said in a statement. First quarter 2026 earnings letter to shareholders.

In a letter on Thursday, the company said the lines between “entertainment on TV and mobile devices are becoming blurred,” noting that video files are “overrated” on mobile. Co-CEO Greg Peters said In January That the company was planning to revamp its mobile user interface as a way to “better serve the expansion of our business over the next decade.”

The mobile redesign follows a major update to the Netflix TV app Which was launched last year. When this rollout was announced, Netflix also shared this Start the test A vertical video feed featuring clips from Netflix shows and movies that you can tap into if you want to watch an episode or a full movie.