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Meta’s AI app saw a huge jump in installs after its launch on Wednesday The company’s latest AI model, the Muse Spark — its first prototype release under the supervision of Alexandr Wang, head of Meta’s Superintelligence Labs who was brought on from Scale AI last year to overhaul the social giant’s AI efforts.
According to new data from market intelligence provider Appfigures, consumer demand for Meta AI has lifted the app from No. 57 just before Muse Spark’s launch on Wednesday to No. 5 in the US App Store on Thursday — a move that signals a flood of new installs.
Another market intelligence company, Sensor towerit is estimated that Meta AI saw around 46,000 iOS app downloads in the US on April 8, 2026, an increase of 87% day over day. On Android, Meta AI downloads in the US were up just 3% day-over-day on April 8.
dead says the new artificial intelligence modelAvailable on both web and mobile, it’s a significant upgrade over previous Llama 4 models. It’s also the company’s latest attempt to catch up with competitors like OpenAI and Anthropic, an effort that has already cost Meta Billions in hiring artificial intelligence talentIn addition to $14.3 billion investment In the measure of artificial intelligence.
Currently, Muse Spark accepts multimedia input, including audio, text, and images, and is designed to perform well at a number of tasks, such as helping people learn about their health and think through complex questions in fields like science and mathematics. It can also assist with visual coding, allowing users to create websites and mini-games through prompts.
In addition, Meta AI is able to launch multiple sub-agents to handle user questions The company said.
The model will be rolled out to other platforms, including WhatsApp, Instagram, Facebook, Messenger and Meta’s AI glasses, in the coming weeks.
Along with the model launch, the Meta AI mobile app and website have been upgraded with a new look and feel, and now allow users to switch between modes depending on the task.
Despite recent growth, Meta AI still lags behind AI-powered chatbots from other top model makers, including OpenAI’s ChatGPT (No. 1), Anthropic’s Claude (No. 2), and Google’s Gemini (No. 3).
Wang noted the new high rank of A Share on X Earlier Thursday, he noted that the app is “still growing.”
Appfigures data indicates that the Meta AI app has been installed a total of 60.5 million times worldwide across both the App Store and Google Play, with 25 million downloads occurring this year alone.
Over the past five months, Meta AI app downloads have increased by 138% compared to the first five months of the app’s availability.
India is now Meta AI’s largest market in terms of downloads, followed by the US, Brazil, Pakistan and Mexico, according to Appfigures.
Outside of app stores, Sensor Tower data indicated that the number of daily web visitors to Meta AI in the US rose even more
More than 450% day over day, the number of daily web visitors in the United States reached an all-time high on April 8, 2026. The latter was an increase of more than 570%, compared to the average recorded in the previous 30 days.
Updated with additional data from Sensor Tower.