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Samsung may add a new Galaxy S27 model to its flagship phone lineup, aiming to compete directly with Apple’s four-model lineup. The report is from the South Korean technology website Electronic timesIndustry insiders say they expect Samsung to increase the number of high-end flagship models by introducing a “Pro” version that has similarities to the Ultra phone.
If it launches, the Pro will fall between the Plus and Ultra models. The report notes that the display size on the new model has not been finalized yet, but it will lack the S Pen functionality that has largely defined the Ultra series. It is expected to share more features with the Ultra than the Standard and Plus models, with View privacy presented with Galaxy S26 Ultra It is called specifically for the new model.
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A Samsung representative did not immediately respond to a request for comment.
Samsung has already released a fourth model of its flagship smartphone series in 2025 Galaxy S25. He called Galaxy S25 EdgeThe ultra-thin smartphone was aesthetically pleasing but seems to have sold poorly, which may be the reason why the Galaxy S26 Edge was not released this year. Switching to a more standard Pro model may be the safest move.
Expanding into its high-end model could benefit Samsung. As of now, if you want the best Galaxy smartphone ever available, it’s undoubtedly the Ultra model, which features a massive 6.9-inch display. This corresponds to the current size of iPhone 17 Pro Maxwhich is simply too big for some people. The difference here, and this may be the case with the upcoming Galaxy lineup, is that Apple has a smaller Pro model that shares the majority of the features available in the Max version.