Samsung announces pricing and details for new Frame and OLED TVs

Samsung has announced more details about The Frame and Frame Pro, and the most interesting news is that this year’s Frame Pro will be slightly less expensive across sizes. While last year Frame Pro At launch it was $2,199 for the 65-inch model, $3,199 for the 75-inch model, and $4,299 for the 85-inch model, and the 2026 series is $1,999.99, $2,799.99, and $3,999.99 for the same sizes, respectively. Samsung is also adding a 55-inch size, though pricing isn’t yet available. The regular frame (and its price) will come later this year in two new, larger sizes of 75 and 85 inches. The 98-inch Samsung model has not been mentioned yet Shown in her suite During CES.

This year, the cable connections on the frame will be integrated into the TV itself, instead of being housed in the wired One Connect Box it used in the past. To help when owners need to change cables, the frame will include built-in legs — Samsung calls it back stops — to prop the TV a few inches from the wall while still being anchored to reach the patch panel. The 2026 Frame Pro still uses the wireless One Connect Box for its inputs.

Both TVs will feature the latest version of Samsung’s glare-free screen technology to reduce reflections and some AI additions, such as AI Soccer Mode. Overall, I expect performance to be similar to last year’s models.

The flagship QD-OLED TV S95H has an artistic frame-inspired look for the first time. Samsung has added a metal frame, which creates a floating effect when you mount the TV on the wall. The S95H is Samsung’s first OLED TV that can display artwork from the Samsung Art Store, like The Frame TVs. It’s also One Connect Box ready to use wirelessly and includes a glare-free panel. The S95H is expected to be brighter than last year’s S95F thanks to Samsung’s OLED HDR Pro technology. Available sizes are 55 inches ($2,499.99), 65 inches ($3,399.99), 77 inches ($4,499.99), and 83 inches ($6,499.99).

Alongside the flagship S95H, there’s the S90H and S85H OLED TV series, which are more affordable – and less bright. Prices for the S90H range from $1,399.99 for the 42-inch model to $5,299.99 for the 83-inch model, and the S85H from $1,199.99 for the 48-inch model to $4,499.99 for the 83-inch model.