Meta is now testing premium Instagram subscriptions

Meta is now testing premium subscriptions on the social media app Instagram, two months after its parent company Meta confirmed it would do so Certain features of the paywall Not only on Instagram but also on WhatsApp and Facebook.

The basic uses of Instagram will still be free, but it will enable more premium features like seeing who has viewed your story multiple times, creating unlimited story lists beyond just “close friends,” highlighting one story a week so more people see it, performing super heart interactions with stories, extending your stories for another 24 hours and previewing stories without appearing as a viewer.

Features are being tested in several countries, e.g It was reported earlier on Monday by TechCrunch. According to this report, Instagram Premium’s feature set ranges from $1 to $2 in the countries where it is being tested, including Mexico, Japan, and the Philippines. Instagram has not confirmed pricing.

The new features seem more applicable to professional creators than casual users of the app, so you don’t have to worry (yet) that you’ll have to pay for another branch just to scroll through your favorite photo-sharing app. But subscriptions and paywalls are becoming more common in the world of social media LinkedIn, X and Snapchat They all have paid options with more features.