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Foldable phones are booming, at least in North America, according to New data from Counterpoint Research. In 2025, shipments Foldable smartphones In the region grew by 28% Year after year, it is expected to grow by more than 20% annually in 2026.
The rise in foldable phone shipments last year was largely driven by “intense competition and wider product availability” from major manufacturers, Counterpoint Research said in a statement. “In 2025, more competitive pricing, aggressive carrier promotions, and improved retail visibility have helped expand the addressable market beyond early adopters.”
Despite their growing popularity, foldable phones are still a problem Specialized segment For the smart phone industry. Its new design could appeal to tech enthusiasts or anyone who’s tired of it Slab phones are boringbut it can also be a barrier for people who want something predictable and straightforward.
Prices can be hefty too, with phones like the book-style Samsung Galaxy Z Fold 7 Starting at $2000 (not to mention $3000). Galaxy Z Tri-Fold). But with a growing array of options at different prices, more people may be tempted to dip their toes into the folding waters.
There is one major player that many foldable phone fans have been eagerly awaiting: Apple. Rumors indicate that the company could make its debut Foldable iPhone Later this year, after years of speculation. Apple’s entry could help legitimize a niche category by giving buyers — specifically, brand loyalists — more reasons to choose a foldable device.
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Competitive folding market
According to Counterpoint Research, Motorola had the highest growth among major phone manufacturers, capturing 44% of the market. the Motorola Razrwith its retro clamshell design, is a popular choice among buyers looking to tap into nostalgia while still enjoying the latest smartphone technology. It also helps that the Razr comes along Different pricing levelsfrom the Razr’s $700 baseline to $1,000 Razr Plus And $1300 Razr Ultra. range Fun colors and finishes It doesn’t hurt either.
Google also saw significant growth last year, expanding 52% year over year, according to the report. release Pixel 10 Pro Fold In October, he played a key role in “strengthening Google’s position in the book sector,” says Counterpoint Research.
Samsung still dominates foldable phone shipments, but competition is increasing.
Samsung remains dominant, with a 51% share of foldable smartphone shipments in North America last year. As competition intensified, its share decreased slightly compared to previous years.
Samsung is also the leader in the book style segment. However, clamshell Z Flip Phones are facing increasing pressure from Motorola devices. As Motorola prepares to launch its writing style Razr Fold This summer, Samsung could make its move in this sector as well.
According to Gerrit Schneemann, principal analyst at Counterpoint Research, Motorola’s rapid rise and Google’s expansion are balancing the foldable smartphone landscape. “The North American foldable device market is shifting from a market dominated by one player to a more competitive market,” Schneemann said He said in a statement.