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It is becoming increasingly easier to go out into the world without actually going out into the world. Snapchat has launched a new feature called Artificial intelligence clipswhich you can use to create a 5-second video of yourself using just one photo.
AI Clips is a feature in Lens Studio, available for Lens Plus subscribersWhich costs $9 per month. Lens Plus Provides access to numerous augmented reality and lens add-ons. in Lens studioYou can do things like give yourself… Very big smileis made Clone yourself Or become Türkiye dance.
Developers can create Lenses in Lens Studio using GenAI Suite. The lens could be anything — diving in the Pacific Ocean, climbing a mountain, walking around the Taj Mahal, or anything else.
Snapchat users will then have a list of lenses to choose from. Using footage of themselves, they can create a 5-second video using those lenses. Now, they seem to be diving, climbing mountains, or walking around the Taj Mahal. (Or whatever.)
“AI Clips make AI video instant, personal and shareable,” Snap, which owns Snapchat, said in a press release on Tuesday. “Developers can create and post photos to video with AI directly on Snapchat.”
Snapchat said a single lens can be created in just minutes with just one prompt and can be done for “experienced and new developers alike.”
How it works
Let’s take a specific example. Let’s say the lens is about speed in a race car. Using the photo, Snapchat users can put themselves in the race car and create a 5-second video.
Snapchat users can create a 5-second AI video of themselves with AI Clips.
AI Clips is what Snapchat calls “a quick, closed-ended experience rather than an open-ended text-to-video experience.” In other words, you are limited by the lens that was created. You can’t ask a video AI, for example, to “show me racing a car and then winning the checkered flag.”
AI Clips are “designed for volume, creativity, and frequent sharing,” Snapchat said.
Snapchat said Lens creators can monetize their creations. Through the application Lens Plus payments programcreators can receive “revenue share payments” based on the engagement they receive. If they create an AI Clips experience that actually reaches a large number of people, it could really pay off.
There will likely be a very large customer base for creators — Snapchat also said Tuesday that users of the app Nearly 2 trillion snapshots were created in 2025 – 5.5 billion per day on average.
AI video creation has become easier since The first video created with AI technology Only seven years ago. CNET has tested the most important ones thereincluding our top picks SoraAdobe Firefly, Veo 3, Runway, and Midjourney. You can use text and images – as much as you want – to create AI videos, or even an AI avatar to speak on your behalf, e.g. Andy Cohen’s avatar used by Peacock.
YouTube also has a new feature that lets you create AI videos from a single image. Last week, the Google-owned video streaming app was announced Reimaginedwhich allows people to “convert a single frame from an existing frame YouTube short In a brand new 8-second clip.”