Apple confirms it will bring ads to Maps as part of the new Apple Business platform

Apple is moving forward with plans to roll out ads on its Maps platform, which appear on devices such as iPhone A web version of the app will be released early this summer.

Bloomberg I first reported on Apple’s plans last OctoberAnd now Apple has confirmed that it is real and part of A new platform called Apple Businesswill launch on April 14, offering advertising opportunities not only across Maps, but also across Mail, Wallet, and Siri.

The ad system, as far as maps are concerned, will work similarly to Google Maps ads. Slots will be available for brands or businesses to purchase and will be linked to search results in Maps.

The business platform launched by Apple will be available in more than 200 countries and regions, according to the company.

Ads in Maps will initially only roll out in the US and Canada this summer.

The move is part of a larger plan to continue growing Apple’s services business, which includes subscriptions such as Apple TV PlusPlus Apple News, iCloud, and the App Store. While Apple’s advertising business is a smart part of the company’s revenue, services now account for a quarter of Apple’s annual sales, which are said to be more than $100 billion annually. According to a Bloomberg update.

Apple Business will also include options for businesses to purchase upgraded iCloud storage and AppleCare Plus for Business; There will also be a dedicated business app that lets businesses manage Apple accounts and devices and assign apps and roles within the organization.