ChatGPT and Gemini are competing to be the AI ​​bot that sells you stuff

With the new Google partnership, you may see products from one of Gap’s brands if you ask Gemini for shopping suggestions, as well as the option to purchase the item without leaving the chatbot. Similar to Walmart and Target, which also allow users to make purchases through Gemini, Gap will enhance this experience With Google Universal Commerce Protocol (UCP) — a standard that is supposed to make it easier for AI assistants like Gemini to make purchases on participating retailers’ websites. As reported by CNBCA customer who makes a purchase through Gemini will pay using Google Pay, while Gap handles the shipping.

AI-assisted shopping has become a growing trend as retailers look for new ways for people to discover their products outside of a search engine. But questions remain about whether people will actually want to shop this way, like OpenAI Recently confirmed He stays away from Built-in checkout feature launched In ChatGPT just months ago. Instead, OpenAI plans to work with retailers to launch their own apps within ChatGPT, according to engadget. Reports from Information and CNBC. A Walmart executive, too He said Wired That sales using ChatGPT’s built-in checkout feature “were disappointing.”

As OpenAI shifts its focus toward improving how products appear in ChatGPT, it announced that the chatbot will now allow you to visually compare products side-by-side while displaying pricing, reviews, and features. OpenAI also says it has improved the “speed, convenience, and product coverage” of ChatGPT, allowing the bot to deliver more up-to-date information. This update will roll out to ChatGPT Free, Go, Plus, and Pro users this week.