Apple could put ads in Maps as soon as this summer

Apple will soon offer ads for its Maps app on mobile and the web, according to A Report from BloombergMark Gorman. The ads, which Apple reportedly may announce this month ahead of a summer rollout, could allow businesses to pay for the top spot in search results on Apple Maps.

This means that if a restaurant gets the winning bid for the word “sushi” or “pizza,” its site may receive priority in search results over other related businesses, he said. Bloomberg. The setup is similar to how ads work on Google Maps, which also allows this Companies to pay for a higher rank On the search results.

The move will bring more revenue to Apple’s Services division — the unit responsible for the App Store, Apple Music, Apple TV, iCloud and advertising — which generated more than $109 billion in 2025. Apple already offers advertising Within its app storealong with her News and stock apps. The company also told developers that it plans to bring more ad slots to App Store search results in the UK and Japan on March 3, with a launch in the US and other countries by the end of this month. according to MacRumors.