Adobe’s AI image creator can now be trained on your own art

Adobe is launching customizable AI image generators that can mimic certain art styles and character designs. Custom Firefly models are available in public beta starting today, allowing creators and brands to train the model on their own assets to ensure the images created follow a consistent aesthetic for characters, illustrations, and photography.

The tool aims to simplify workflow for teams and creatives who need to produce large amounts of content, providing a reusable foundation that maintains visual consistency across multiple projects, rather than having to start from scratch each time. Adobe says custom models can help preserve details like stroke thickness, color palettes, lighting, and character features across generations. Custom models are also private by default, so the images used to train them will not be used to train Adobe’s public Firefly models.

“To grow a brand, you need a constant stream of assets that consistently communicate who you are. And those assets should be yours alone,” Adobe said in its press release. “Once trained, your custom template becomes part of your workflow. You can create new ideas that align with your aesthetic, and reuse the template across projects, briefs, campaigns and large-scale productions without losing what makes your work special.”

Custom Firefly models were previously announced as a private beta In Adobe Max last yearBut now anyone can try it. Adobe has long promoted its Firefly models — which are trained using a mix of licensed and public content — as an ethical and commercially safe alternative to competing services that would potentially kill protected works.

Giving creative professionals more control over how they train the models they use seems like a natural expansion, however Adobe doesn’t say It will prevent users from training custom models for the work they are doing no king. according to Adobe help pageBefore training a custom model, users will be asked to ensure that they have the necessary rights and permissions and “that your use of the custom models will not infringe the copyright, intellectual property, likeness, or privacy rights of others.” We’ve reached out to Adobe to ask if there are any measures in place to prevent custom models from training a creator’s work without permission.