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Tim Cook isn’t going anywhere just yet, not during the Apple conference 50th anniversary Celebrations, not with the company you are preparing to provide The first foldable phoneNot while the tech giant tries to figure it out How to beat the AI race.
In a Sit-down interview With Good Morning America host and Pro Football Hall of Famer Michael Strahan this week, Cook, who turned 65 in November, said there was no truth to rumors that he was considering retiring from Apple. He became CEO of the company in 2011, 13 years after joining from Compaq.
“I absolutely love what I do,” Cook told Strahan. “Twenty-eight years ago, I walked into Apple, and I’ve loved every day since.” “We’ve had our ups and downs, but the people I work with are absolutely amazing. They bring out the best in me, and I hope I can bring out the best in them.”
Strahan interviewed Cook during the Apple CEO’s visit to Wadleigh High School for the Performing and Visual Arts in Harlem, where students are using Apple technology through the company’s partnership with Non-profit organization Save the Music.
Speculation about Cook stepping down from his position has been widespread since last November, when the Prime Minister announced the announcement The Financial Times quoted unnamed sources Saying that Apple is preparing to appoint a new CEO “as soon as next year.” Bloomberg’s Mark Gurman threw water on this reportHe said he would be “shocked” if Cook stepped down within the time frame set by the Financial Times.
During Cook’s tenure as CEO, Apple’s revenues nearly quadrupledwith the tech giant adding dozens of new iPhone models, several updated iPads, Apple Watches, and AirPods. this year, Apple has launched many new productsincluding MacBook Neowhich at $599 disrupted the budget laptop market. Company The first foldable phone It could come later this year.
Touch some grass
The GMA interview was short but wide-ranging, including Cook’s thoughts on how much people use their iPhones. Many studies It is estimated that people across most generations spend at least 4 hours a day on their phones, while Millennials and Generation Z spend between 5 and 6 hours.
When asked what concerns him most regarding the impact Apple products have on society, Cook told Strahan that he doesn’t want people using iPhones “too much.”
“I don’t want people to look at a smartphone more than they look into someone’s eyes, because if they’re scrolling endlessly, that’s not how you want to spend your day,” Cook said. “Get out and spend it in nature.”
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Artificial intelligence and privacy
Cook told Strahan that AI “could be very positive,” but his response when asked if he was “concerned” about it was fairly flat.
“Technology doesn’t want to be good, and it doesn’t want to be bad,” Cook said. “It’s in the hands of the user and in the hands of the inventor.”
Strahan wondered how much of iPhone users’ private lives feeds into Apple’s AI learning machine. Cook told him that because the smartphone was encrypted, Apple wouldn’t be able to access it. He went on to say, “When we can’t answer a question on your device, we send it to something called private cloud computing, which is basically a big device in the sky that has the same kind of security and architecture as your phone.”
On its website, Apple says It “does not use our users’ private personal data or user interactions when training our enterprise models.”
So far, Apple has been cautious in diving into the AI space. While Amazon, Alphabet, Meta, and Microsoft are Spending nearly $700 billion combined on AI technology this yearApple “only” An investment of 14 billion dollars.
Trump and tariffs
Cook has been criticized for his cozy dealings with the Trump administration: he donated $1 million to President Donald Trump’s inauguration; And gave him a 24-carat gold plate; and attending a White House screening of Melania, a film about the First Lady.
Apple CEO Strahan told him he’s “not a political person” on either side.
“I’m kind of in the middle, focused on politics,” Cook said. “So, I’m very glad that the president and the administration are available to talk about policy.”
One of these policies was tariffs, which Trump imposed on several countries to varying degrees during his second term in office, allegedly to pressure companies to shift their manufacturing to the United States. The president has largely bailed out Apple, which has promised to invest $600 billion over four years To make more products in the United States.
Cook told Strahan that the iPhone’s front and back glass will be out of Kentucky by the end of the year, and that 100 million chip drives will be manufactured in Arizona this year. He also noted that 20 billion semiconductors will be manufactured in the United States. “We are a very proud American company, and we want to do everything we can here,” Cook said.