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Apple said Monday it is the official performance technology product partner of the TCS London Marathon. The London Marathon, which takes place on April 26, is one of the largest and most famous races in the world Abbott World Marathon Grand Prix. A racing partnership is convenient, and many runners use it Apple watches To track their training sessions and races.
“Apple technologies support runners at every level with powerful tools and insights that help them stay motivated, track their progress and better understand their health and fitness,” Jay Blahnik, Apple’s vice president of Fitness Technologies, said in a press release.
To celebrate the new partnership and the city’s popular running culture, Apple Fitness Plus coach Corey Wharton-Malcolm ran 5 miles through central London, causing the Apple logo to appear on his Strava map.
Apple Fitness Plus trainer Corey Wharton-Malcolm ran a five-mile route through central London, which resulted in the Apple logo appearing on his Strava map.
Apple isn’t the only fitness tech company focusing on the running boom. Garmin, creator of the Garmin Forerunner 201, is the first Smart watch Designed with runners in mind, it delivered Garmin Marathon series last April, which focused on operating routes in locations such as Toledo, Ohio, and Tucson, Arizona. Garmin took over ownership and produced the racing series rather than partnering with another brand.
Apple’s official partnership shows that the brand is aware of the growing interest in running, as evidenced by the millions of runners who have signed up for races like the London Marathon, which he participated in The world record was broken by 1,133,813 people applied in the ballot.
Future updates might look like race-specific gear that includes competitor insights, or more breathable, sweat-wicking laces designed for long-distance running. As an Apple Watch owner and recreational runner, I would love to see a personalized training plan for different race distances based on your data. It currently has tools that help runners track their runs, collect advanced metrics via Apple Watch, and track heart rate with AirPods Pro 3 or Apple Fitness Plus Exercises.
Another useful feature would be if the Apple Watch could use AI to detect if you’re working at the right pace for a specific workout based on the data collected, or if you could use an extra rest day. Having trained for a marathon and several half marathons, it’s sometimes difficult to detect when you’re going too fast or when to take a break, and a wearable device that can read these cues and guide you will be helpful.
Having seen the evolution of Apple’s software and wearables, this partnership could indicate just that Apple will have more app updates And Apple Watch features are in the works, geared toward dedicated runners.