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FIFA It is working with social apps and live streaming platforms to expand the reach of the 2026 World Cup. The world football body announced on Tuesday that it has established a “game-changing partnership.” With YouTubeHe described it as a preferred platform to provide the tournament experience to fans in new ways. Hit FIFA Similar deal With TikTok earlier this year.
Instead of just watching matches on TV, this new deal aims to expand and improve the viewing experience. Licensed World Cup broadcasters will be able to live broadcast the first 10 minutes of every match throughout the tournament. The goal, as it were, is to encourage live stream viewers to finish watching matches through more traditional TV viewing methods.
FIFA media partners will be given access to a select number of games, which will be available in full on their YouTube channels. A global selection of YouTube creators will have access to every angle of these matches, enabling them to create their own World Cup-themed content to provide fresh perspectives, match details and other behind-the-scenes content.
Viewers will also be able to benefit from it FIFA World Cup Digital Archive on YouTube, which will include “full past games and many iconic moments in sports history.”
Matthias Grafström, FIFA Secretary General, said: “This collaboration with YouTube reinforces our ambition to maximize the impact of the tournament across the ever-evolving media landscape, providing fans everywhere easy access to an immersive view of the biggest single sporting event in history.”
The World Cup – which begins on Thursday, June 11 and ends on Sunday, July 1 – will be held in Canada, Mexico and the United States.
Soccer fans in the United States can watch the 2026 World Cup live Fox and FS1. If you’re interested in watching the games without cable, subscribe to the channel Live TV streaming service One that includes those channels, like YouTube TV, is your best bet. Every game will too flow Live on Fox One And the Fox Sports app.