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The Chinese company ByteDance has decided to postpone the global launch of its Seedance 2.0 artificial intelligence model for video creation. According to a report Of information.
When it debuted in China in FebruarySeedance 2.0 caused a sensation, as high-quality AI-generated videos using the new model flooded social media, featuring existing actors and familiar intellectual property. Including Tom Cruise and Star Wars. Unlike a typical AI model — or even advanced video from other AI generation models — some of the Seedance-generated videos deployed looked realistic enough to be mistaken for footage from big-budget Hollywood movies or TV shows.
The model was expected to be rolled out in other countries by mid-March, but according to the report, ByteDance is working on ways to address legal and copyright issues that may arise in countries outside China.
Hollywood studios and guilds did not react kindly to the videos that appeared online in February.
The Motion Picture Association demanded ByteDance “immediately ceases its infringing activity,” referring to the copyrighted works that appear to be used to train the model.
The labor union SAG-AFTRA, which represents Hollywood performers, said it also condemns the Seedance model, noting the danger the AI model could pose to actors’ careers. In a statement. “Seedance 2.0 ignores the law, ethics, industry standards and basic principles of consent,” the association noted.
Representatives for ByteDance and SAG-AFTRA did not immediately respond to a request for comment.
What’s different about Seedance 2.0
Like many other industries, the world of entertainment is being upended by AI technologies, with fears that the tools will put human creators out of work.
With the rapid development of video content, animation, screenwriting, and other forms generated by artificial intelligence, popular image and video generators for spreading deepfakes and relying on copyrighted content are becoming increasingly popular. Many will have a hard time figuring this out Actress created by artificial intelligence As fake, viewers can easily confuse some AI-generated cinema with Marvel movies or other full-fledged Hollywood productions.
While other AI creation tools like OpenAI’s Sora or Google’s Veo can quickly create videos good enough for casual social media use, Seedance 2.0 seems able to go beyond some of the usual AI video narratives — text looks clear and undistorted, faces look convincingly human and there’s no… Extra fingers or other strange AI hallucinations You may find it in other AI video models. One viral Case in point It was “Will Smith Eating Spaghetti,” in which Seedance 2.0 created a video that convincingly depicted the actor eating a plate of pasta.
The degree of realism that makes the footage practically indistinguishable from conventionally produced film and video is the main reason why film and television studios are a cause for concern.