NBA Peacock streams run vertically

Peacock is rolling out a native vertical video format for live sports, allowing you to watch games without moving your phone aside. the The feature will be rolled out to NBA games Debuting this spring it will use an algorithm to track players and zoom in on the event.

The launch of this feature comes a few months after the issuance of a report from Nikki Asia I revealed it NBC Sports plans to use The player tracking system is called viztrick AiDi. The technology was developed by a Japanese broadcaster and uses facial recognition to allow mobile viewers to tap their screen to focus on specific players. It’s not clear whether Peacock’s vertical NBA streams will use the same type of technology. NBCUniversal did not immediately respond EdgeRequest for more information.

Introducing a vertical offering of live sports is another move by Peacock to expand on mobile. The streaming service has added playlists containing vertical clips from some of its most popular shows of the past year Multi view for mobile for the 2026 Winter Olympics, and is now launching an endless feed dedicated to clips from Bravo shows.

You’ll find Peacock’s vertical NBA games in the app’s Courtside Live option, where you can actually watch the games from multiple camera angles.

Disclosure: Comcast, which owns NBCUniversal, is also an investor in Vox Media, the parent company of The Verge.