AI Creation Tilly Norwood is back with the music video no one asked for

Last year, a company called Title6 Create a buzz With a real-life AI-generated character called Tilly Norwood who poses as an actress with real-world Hollywood agents and claims she can compete with flesh-and-blood actors.

And now Tilly is back With a music video for a new song called “Take the Lead,” which finds the virtual performer dealing with the pressures of fame.

How is this?

Good…

The lyrics directly refer to the challenges of being an AI character in a world where many people are openly hostile to AI creations. Tilly begins singing on the rooftops of AI-created London, but soon watches her fame fly with dolls made in her image and online commenters trying to tear her down. The video transitions into fantasy sequences as the song turns into an attempt to write an inspirational anthem. Think Kelly Clarkson or Katy Perry, without the warmth, with lyrics that make Taylor Swift’s confessionals sound like the work of Maya Angelou.

The general theme is that, no matter what you may think, Tele and AI are here to stay, haters notwithstanding.

Sample lyric: “AI is not the enemy. It is the key.” Yes!

So far, reactions have ranged from dismissive, with Variety describing the video as “strange“, to the Los Angeles Times Weighed in The video is so bad, the actors don’t have to worry that the Tilly Norwoods of the AI ​​world will put them out of work. Polygon said What the video makes Rebecca Black Friday Looks like a Beyoncé formation.

Gizmodo was more succinct, saying in the headline of a story about the video, “It’s disgusting.”

One of the reasons Tilly Norwood is so upset is because the character represents a larger battle in entertainment over whether actors, directors, writers and other creative workers will be replaced by artificial intelligence. AI has been a major sticking point in many entertainment union strikes and continues to spark controversy over guardrails and copyright concerns as increasingly realistic AI models develop for image and video generation.

Will the creators of Tele release more music videos? Will the AI ​​star respond to video backlash over past backlash? Stay tuned.