OnePlus and Oppo raise smartphone prices as memory costs rise

Chinese smartphone makers OnePlus and Oppo are planning to raise prices on some existing models starting next week, according to a report. 9to5Google Quoted from the report Gizmo China And a notice published on the Chinese Oppo online store.

Oppo said in its notice that it will adjust prices after evaluating the rising costs of several key components used in its mobile phones. The changes are expected to take effect around March 16 and will affect some of the company’s more affordable smartphones, as well as some OnePlus models.

Flagship devices – such as those in the Find and Reno series – are not expected to be affected at this time. The currently reported modifications appear to be limited to China.

The move highlights the growing pressure across the smartphone supply chain as component costs rise. Analysts say prices for memory and storage chips used in phones have risen in recent months as demand rises across the technology industry.

Lots of chip He asks comes from Rapid construction of artificial intelligence data centerswhich relies on large amounts of high-performance memory.

This pressure is not limited to Oppo and OnePlus. Smartphone brands across the industry are facing this problem, analysts say High component costs Average increase Demand for memory chips.

As manufacturers shift production toward higher-margin memory used in AI servers, the availability of consumer electronics such as smartphones and computers Laptops can be tightened.

if Ingredient costs continue to riseManufacturers may face difficult choices later this year, including raising retail prices or adjusting device specifications to offset higher manufacturing costs.

OnePlus and Oppo did not immediately respond to a request for comment.