Apple gave us the Neo, and now it may be planning a high-end MacBook Ultra

Apple has gone budget with the MacBook Neo. The company is now said to be gearing up for a high-profile, high-priced move.

Apple is preparing to launch the MacBook “Ultra” in the fall, equipped with the first OLED screen in the history of the MacBook. According to a report From Bloomberg’s Mark Gurman.

Gorman says the new laptop will have a touchscreen and a new M6 chipset. Last month, Bloomberg reported that Apple could be as well Launch of the first MacBook with a touch screen – With a dynamic island. Dynamic Island is a feature found on newer iPhone models — iPhone 14 and later — and is shaped like a long horizontal disc at the top of the screen and displays alerts, notifications, timers, and music.

If that happens, the Ultra will be on the other end of the cost spectrum from the Neo, which is Apple It launched earlier this month for $599 As a competitor to Chromebooks and Windows laptops in the same price range. A MacBook Ultra could cost 20 percent more new, Gorman says MacBook Pro (M5 series)Which Apple Lists for $1,699.

(If you want to read more about the new Neo, CNET has all about it — Why students might like itthe Colors we liked and didn’t like Why is it new? It really is a game changer.)

Gorman suggested that Apple may continue to sell the M5 MacBook Pro series even after the launch of the Ultra. This would give the company a wider range of MacBooks at different costs – the Neo ($599), the Air (Starting at $1,099), pro ($1,699) and Ultra.

Technical analyst Paolo Pescatore He said the addition of the premium MacBook Ultra would “signal a clear shift in strategy” for Apple.

“If that turns out to be the case, Apple appears to be expanding the price range of the Mac even further,” Pescatore told CNET. “The opportunity is to increase spending and retain power users within the Apple ecosystem. The challenge will be to avoid confusion, especially if the lines between MacBook Pro and iPad Pro become blurrier.”

Gorman also said that Apple The first foldable iPhonewhich is rumored to be launched later this year, may be called the “iPhone Ultra.”