Apple is moving to develop new “Ultra” products next

New from low cost launch MacBook NeoApple is said to be preparing at least three new products to fit into its high-end “Ultra” lineup. according to Bloomberg Mark Grauman The next batch of releases may not carry the “ultra” name, like his watch, but they will all command price premiums compared to their flagship counterparts.

There is often rumour Foldable iPhonewhich is expected to cost approx $2000and A MacBook Pro touch screen It is supposedly scheduled to fall in the fall. These are very obvious plays for the higher end of the market. Most interesting are the next-generation AirPods, which are rumored to do just that Cameras included To feed visual context to Siri. Since the AirPods already use the Pro and Max branding, similar to Apple Silicon, it’s possible there could be a set of AirPods Ultra on the list.

Between neo and Multiple folded In business, Apple seems to be simultaneously trying to move up and down the market.