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Why? asked Won Jun Choi, Samsung’s chief executive officer For both R&D and operations For Samsung’s mobile phone business. The extra thickness of the magnets is a bad trade-off, he says, because you’ll be buying a case anyway.
“About 80 or 90 percent of people use a wallet, and wallets with magnets are very popular these days,” Lee said.
He says Samsung would rather use this extra height to give the phone a bigger battery or make it thinner.
This doesn’t mean Samsung isn’t looking into magnets. “We’re still doing a lot of research to make sure there aren’t any sacrifices within the phone; when we actually get there, we’ll be integrated,” he says.
Personally, I don’t agree with Choi’s hypothesis. I want an extra battery and Magnet, I’m willing to sacrifice thinness to get it. The phones are thin enough already, except The ones that fold.
If Samsung took over the magnets like Apple, and replicated Apple’s standard style and strength, perhaps the magnetic case I use with my Galaxy S25 would properly and firmly adhere to the magnetic battery packs without rotating in place. Since there are no magnets inside my phone, I’m at the mercy of the case makers.
But I get it. Why do we barter if someone is going to pay for the case anyway? Looks like we need to ask Apple and Google Why did they choose differently?.