Topic posts can now be shared directly to your Instagram Story without leaving the app

Topics It’s already over 400 million users per monthBut Meta wants to push that number even higher. With the launch of a new Threads feature this week, the company is making it easier for Threads users to share posts on the app to their Instagram Stories — a move that could leverage Instagram’s larger user base to attract more people to Meta’s X competitor.

Company Announce A new feature will be available Thursday that will allow you to share a Threads post to your Instagram Story without having to leave the Threads app, and instead preview how the post will look in your Story directly within the Threads app.

The app previously allowed you to share anyone’s posts to your Instagram Story similar to how you reshare someone’s Instagram post to your Story. They also already offer tools for sharing posts to your Instagram feed or direct messages.

Meta text-first, Twitter-like, Threads-first app It was launched in July 2023 It leveraged its relationships with Instagram to quickly grow its initial user base. To sign up, users had to authenticate with their Instagram credentials, which allowed Threads to fill in account details, such as username, bio, and photo, as well as verification status and followers.

With one click, users can instantly follow accounts they’ve already followed on Instagram — and those who aren’t on Threads will receive a notification that someone has added them.

In the months and years since its launch, Meta has relied heavily on its larger social platforms to continue growing Threads, including through View posts from popular topics on Facebook And add a carousel similar to Topic posts for Instagram users. The company has also made it easy for users to do so Cross-post from Instagram and Facebook to Threadswhich also helped boost adoption.

These moves have paid off. Data from market information provider Sameweb last month suggested as much Themes are now seeing more daily use From Elon Musk’s X on mobile devices. (However, X still dominates the web.) The numbers of topics overall are also growing steadily, doubling usage from 200 million monthly active users in August 2024 to 400 million users per month As of August 2025. Company announced In October Threads has reached 150 million daily active users as well.