Burnt Hair and Soft Power: A Night Out with Evie Magazine

Only after 8:00 On Sunday evening, Evie Magazine’s first live event finally began. the Women’s magazinewhich was founded in 2019 and once described itself as “Cosmo walletThe enthusiastic fans welcomed the celebration of the release in general and its new release in particular New York Fashion Week at the Standard Hotel’s Boom in Chelsea.

Guests lined up outside, fur coats hugged around formal dresses, as hosts scanned a list of their names. A blonde woman begged to get into the VIP section; The juvenile planner ran downstairs to tell her coworkers that someone’s hair had caught fire. Upstairs, women crowd the entrance for a photo opportunity against a giant plastic cover of Effie magazine that says “Welcome to the Romantic Era.” (Other cover lines: “Your Secret Feminine Power,” “12 Ways to Make Him Swoon,” and “Feminine Fashion We Love: Corsets, Dresses, and Drama.”)

The event was hosted by Editor-in-Chief Brittany Hogoboom, and her co-founder and husband, Gabriel Hogoboom. The invitation described it as a “celebration of romance and beauty,” with attendees promised “an immersive night of live music, stunning visuals, captivating performances, delicious food and drinks, and secret reveals.”

Aside from the lingering stench of burnt hair and the prominent image of “EVIE” that appeared above the swirling gold bar, the event was difficult to distinguish from any other party, which certainly seemed to be the point. There was no public mention of politics, and the kind of conservatism in the air had more to do with politics Sidney Sweeney Of abstinence.

But Ivey, whom critics call the “alt-right,” is inherently political. Ivey has been soundly embraced by various corners of the Republican Party: Candace Owens, Steve Bannonand Brett Cooper— the conservative commentator who attended the party — are all championing Ivey. Meanwhile, the magazine trades itself Conspiracy theoriesshares Antivaccine content, Distribute tradwife inspo (remember Ballerina Farm?) refuses “Modern” feminism.and pays An app founded by Hugobooms is called 28, where users log information about their menstrual cycle to calculate their menstrual cycle. Advertisements for the app, which was initially partly funded by Palantir co-founder Peter Thiel, are displayed next to Articles Which criticizes hormonal birth control and pushes women to stop taking birth control pills. (Brittany Hogoboom told the New York Times that… Fierce Thiel, one of many conservatives Worried About the decline in birth rates in the United States, about the “fertility crisis.”)

If you think this all sounds a bit like what you’d get from any right-wing media organization these days, you’d be right. What sets Evie apart, apart from her unusual soft-focus photography of glamorously dressed women milking cows, is that this kind of content works alongside lists titled, say, “7 Questions to Ask Early If You Want a Serious Relationship” or “How to Dress Like Olivia Deen on a Budget.” It’s a classic example of soft power in action – just as the appeal of mid-century Hollywood films was not necessarily anti-communist messages but the glitz and glamour, the power of Ivey’s politics lies in her claim to have none.

For many attendees, that’s the goal not just for the party, but for Evie in general. “This is how we change the culture,” said one attendee, who requested anonymity due to the sensitive nature of her career. Ivey has been credited with beginning the Republican cultural renaissance. “We have been so focused on politics that we have lost culture, and we have to get that back if we want to win.” This is what made this party prominent. Ivey’s conservative messages without conservatism have long attracted attention (including… Personal files By many Publications). But now, going into the midterm elections is of great importance Opinion polls It looks bleak for the Republican Party, as these messages feel like a necessity rather than a curiosity. Here at least there was proof of concept that Ivey’s doctrine could provide a compelling backdrop to young women uncertain about what the republican movement meant to them.