After spooking Hollywood, ByteDance will tweak safeguards on its new AI model

ByteDance, the creator of TikTok, says it is improving safeguards for its new AI-powered video generator after trade groups Disney, Paramount and Hollywood accused the tool of violating copyright protections. Concerns have been raised following hyper-realistic videos created by Sedan 2.0 model The film went viral last week, with photos emerging of actors, such as Tom Cruise and Brad Pitt, and characters from… Dragon Ball Z, Family manand Pokemon.

“ByteDance respects intellectual property rights and we have heard the concerns regarding Seedance 2.0,” a ByteDance spokesperson said in a joint statement. CNBC. “We are taking steps to strengthen existing safeguards while working to prevent unauthorized use of intellectual property and the like by users.”

ByteDance’s response comes after receiving complaints from major studios. In a cease and desist letter sent on Friday, Disney accused ByteDance “Hijacking” its protected characters through “the reproduction, distribution and creation of derivative works” that characterize it. Delivery time Reports Paramount Skydance followed up with its own cease and desist letter, demanding that ByteDance remove all instances of infringing Paramount content and prevent their creation in the future.

Hollywood trade groups also weighed in, including the Motion Picture Association (MPA) and talent union SAG-AFTRA. MPA CEO Charles Rifkin Issue a statement It accused ByteDance of engaging in copyright infringement on a “massive scale” and ignoring well-established laws that support “millions of American jobs.” SAG-AFTRA said its members’ voices and likenesses were used by Seedance 2.0 without permission.

“This is unacceptable and undermines the ability of human talent to earn a living,” SAG-AFTRA said in a statement. AP News. “Seedance 2.0 ignores law, ethics, industry standards, and basic principles of consent. Responsible AI development requires responsibility, and that doesn’t exist here.”