Cash App adds payment links so you can get your money via direct message

The Cash App is really easy to use. However, the payment platform owned by Block, Inc. Wednesday a new feature designed to greatly facilitate the user experience: Payment links.

This feature allows app users to send payments via a hyperlink that can be attached to a variety of communications.

Users can access the links by taking the typical steps on the payment tab in Cash App, but instead of clicking “Add Recipient,” the user now has the option to click “Share Link.” Choosing this will generate a link that can later be added to texts, emails, and direct messages as a payment request. The recipient clicks on the link, which downloads the pre-required payment amount, allowing the transaction to be quickly facilitated.

Cash App says the links can be used for recurring payments as well as bulk payments.

Cash App introduced the new feature after surveying Gen Z users and discovering that it is common to have multiple communications about payments. The links are designed to alleviate any social awkwardness that may accompany those connections while also making payments more direct.

“Payment links make transferring money more seamless, but just as importantly, they make the task of requesting money feel more human and less hassle,” said Christine Anderson, P2P and network product manager at Cash App. “We’ve heard from our customers that sending in-app payment requests and push notifications can sometimes seem too formal or even passive-aggressive. Push Links solves this problem by allowing customers to send requests via whatever platform feels most natural so they can add context, wit, or humor to the conversation.”

Cash App has added a number of new features recently, including Artificial intelligence based chatbot Which debuted late last year and is designed to offer users advice on their finances, as well as a new benefits program with a high borrowing limit.