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YouTube Mega Star MrBeast Announce On Monday that his company Beast Industries is buying Step, a Teen-focused banking app.
The move you triggered Half a billion in finance and has grown to more than that 7 million usersIt offers financial services geared toward Generation Z to help them build credit, save money, and invest. The company has attracted celebrity investors such as Charlie D’AmelioWill Smith, The Chainsmokers and Stephen Curry, as well as venture companies such as General Catalyst, Coatue and payments company Stripe.
If the company wants to continue getting its fintech product in front of young people’s eyes, it would be wise to partner with Generation Z phenomenon MrBeast. MrBeast, whose real name is Jimmy Donaldson, is YouTube’s most subscribed creator, with more than 466 million subscribers, but his ambitions extend beyond great videos.
“No one taught me how to invest, build credit, or manage money when I was growing up,” the twenty-seven-year-old said. He said. “I want to give millions of young people the financial foundation I never had before.”
This acquisition makes sense, considering that A.J The stadium document is leaked Last year showed that this was an area of interest for Beast Industries. The company is also said to be interested in launching a mobile virtual network operator (MVNO), a low-cost cell phone plan similar to Ryan Reynolds’ Mint Mobile plan.
In keeping with other top creators, Beast Industries’ work is much more than that YouTube advertising revenue. (In fact, the company is reinvesting much of that money back into content.) The company’s cash cow is the Feastables chocolate brand More profitable More than both the MrBeast YouTube channel and the Prime Video show “Beast Games,” according to leaked documents published by Bloomberg. And his other projects, such as Lunch shelter And MrBeast Burger, you have it Struggle.
“We are excited about how this acquisition will amplify our platform and deliver even more leading-edge products to Step customers,” Founder and CEO of Step, C.J. McDonald He said In a statement.