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YouTube on Monday foot Lower-priced YouTube TV plans that will allow subscribers to better customize their plans to suit their specific interests in areas such as sports, news, and entertainment. The company said it will offer more than 10 different plans to choose from, all at lower prices than YouTube TV’s flagship plan of $82.99 per month, which has access to more than 100 networks. The new plans will begin rolling out this week.
While this master plan is not going away, the new plans will allow customers to choose what matters most to them and what they can do without in exchange for cost savings.
Among the new plans are a Sports plan for $64.99 per month, a Sports + News plan for $71.99 per month, a less expensive Entertainment plan for $54.99 per month, and a News + Entertainment + Family plan for $69.99 per month, which includes kids content.
Sports plans include all major broadcast stations, plus networks like FS1, NBC Sports Network, all ESPN networks, and ESPN Unlimited. This plan is $18 per month cheaper than the Home plan.
News channels on YouTube TV include CNBC, Fox News, CNN, MS NOW, Bloomberg, as well as other national news channels. With Sports, the package is priced at $11 per month less than the main YouTube TV plan.
The Entertainment Only plan is $28 per month cheaper than the Home plan, and includes major broadcast stations plus FX, Hallmark, Comedy Central, Bravo, Paramount, Food Network, and HGTV. Families with young children can add other channels like Disney Channel, Nickelodeon, National Geographic, Cartoon Network, and PBS Kids for more.
The company also offers discounts for new subscribers, which may lower the price of some plans further whether during the first few months or the first year. Subscribers will continue to have access to unlimited DVR on YouTube TV, support for up to six family members on one account, multi-viewing, and more.
Other add-ons such as NFL Sunday Ticket + RedZone, HBO Max, and 4K Plus can also be purchased to customize plans further.
The company says all new plans will be rolled out over the next few weeks.
Custom packages are now no longer a new idea in streaming – a la carte options were a key part of streaming pioneer Sling TV’s initial offering, for example. This element of personalization was also one of the factors that was supposed to make streaming a better alternative to traditional pay TV, where consumers often end up paying for channels they don’t want.
But as streamers add more content and networks, especially sports programming, the cost of streaming has risen again to compete with cable and linear television. Live TV programs like YouTube TV may have offered convenience and some savings though Cable is more expensivebut it’s not affordable anymore.
These new packages have hit the market at a time of increasing consumer confidence At its lowest levels in more than 11 years Due to concerns about the labor market and rising prices, which has made consumers more cautious about their spending.